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Jeffrey Shaw: “Whom are You For?”. Finding the Audience You are Meant to Serve, and How to Reach Them.

Jeffrey Shaw founder of www.jeffreyshaw.com author of LINGO

Whom are you for? How Jeffrey realized who he was best suited to serve … clients that could afford the luxury.

Jeffrey Shaw began his career over 30 years ago as a highly-sought after portrait photographer for an exclusive clientele. His portraits have appeared on The Oprah Show, CBS News, People Magazine and much more.

Jeffrey Shaw began his career over 30 years ago as a highly-sought after portrait photographer for an exclusive clientele. His portraits have appeared on The Oprah Show, CBS News, People Magazine and much more.

Today Jeffrey has turned towards business coaching, speaker and podcast host of “Creative Warriors”, where is sharing his success secrets with creative entrepreneurs around the world.

Today we’ll be talking to Jeffrey about THE 5-STEPs TO DEVELOP THE SECRET LANGUAGE OF YOUR IDEAL CUSTOMERS.

 


Quote from Mariann Williamson poem:  “Our deepest fear”

 

 

 

What you will learn

  • How Jeffrey went from introvert and playing it “small”, creating portraits for thousands of exclusive clients.
  • Why your success is equivalent to the impact you make and the success you will enjoy and why this requires us, as entrepreneurs to reach out and create a following.
  • How Jeffrey realized, from talking to a customer, he was targeting the wrong customers with the wrong proposition, for his business, and how a visits to the exclusive NYC Fifth Ave department store Berghoff Goodman… he did to correct it.
  • Understanding the secret language of serving the affluent market helped Jeffrey pivot his business.
  • Once you understand your target niche segment, you can create a brand that sticks out to your audience.
  • How reaching our customers requires us to create a deeper personal connection, which requires us to spend more time understanding our audience, which again requires us to target a more narrow audience to make our message specific enough.
  • Using empathy and compassion to really understand our audience, without prejudice and filter.
  • Identify the other brands your audience is familiarising themselves with, your brand needs to be in that space of familiarity.
  • The importance and elements of price perception, why this can make or break your familiarity with your target audience. Jeffery is giving examples of different pricing strategies.
  • Words matter and your cues to your audience, and the meaning of self-identifying questions. Identifying these and using them to attract your target audience.
  • Connecting is crazy important to create a business, understand our audience, which will allow us to create and keep developing the service we provide and the brand we create … “Whom are you for”.

 

 

 

Get LINGO Kit, Course & Book

To get the LINGO media and audio version of free chapters from the book,

VISIT http://www.jeffreyshaw.com/tribe/

 

 

 

Resources mentioned

 

Creative Worrier podcast with Jeffrey Shaw – jeffreyshaw.com

 

 

 

Connect with Jeffrey Shaw

Web – www.jeffreyshaw.com
Jeffrey on Twitter @JeffreyShaw1

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