John Lee Dumas: From Zero to 10 Mill in 5 Years “Stay on ONE course until successful”

John Leed Dumas, founder & host of EO Fire podcast
John Lee Dumas is a bonified serial entrepreneur who started podcasting in 2013 and now one of the biggest podcasts around. He has since then created products to help his audience reach their number one goal such as Freedom Journal, courses for creating your own podcast and webinar, co-owner of and more to come.
He quit his job in 2013 to go solo full time with his podcast, not knowing how to create income but sure he would find a way.
Today he lives a life fully in charge of when and where he works and generating between 150.000-250.000 in revenue per month.
If you are looking for a great role model to emulate and who is happy to share and transparent about how he did it. I suggest you start getting acquainted with today’s guest.

What you will learn

How all John’s products revolve around the same avatar and help solve the avatar’s biggest struggles of starting their entrepreneurial journey.
Building a business starts with serving ONE client, so do the things that don’t scale.
To build and scale a business, you need to do all the critical things that don’t scale. Reaching out to connect with the audience, personally, to understand what they are struggling with and how you can help. This is relationship building, what will keep us connected with our audience both now and forever.
Focus, follow one course until successful.
Customer’s vote with their wallet. Here is how John test and validate any product before creating and producing a product.
How John got 35 pre-paid customers before starting to produce what we now know as Podcast Paradise. After finishing the Kickstarter campaign for podcast paradise, John had 45 short days to create the product.
Understanding what your strengths and weaknesses so you know what people and virtual assistants you need to look for when you are ready to build your team and scale your business.
How John’s main driver for starting EO Fire was to go all in and light a fire inside that was exciting to get up to in the morning.
Just focusing on EO Fire podcast has lead to all the additional products that John is offering today.
Find the person who is currently where you want to be. Connect, learn and emulate them. Hire them as a coach if need be but get close to those people.
Building the right foundation
  • Surround your self with successful people
  • Get a mentor
  • Setting the right team, when you are ready and can afford it.
  • Provide valuable, consistent content and service to your audience.
The hard realizations we need to make as aspiring entrepreneurs:
This is a roller coaster, ups, and downs, that you will have to go through and if you are up for that, if you think you are strong enough, it will be the best ride you’ll ever make.


Connect with John Lee Dumas

John on Twitter @JohnLDumas
John on Facebook
Website –


  1. John Lee Dumas on 10/16/2017 at 9:13 PM

    Really honored to be a guest on your show Soren! What a blast!

    • Soren Skovdahl Hansen on 10/20/2017 at 3:19 PM

      The honour is mutual John. The path to success and our destination becomes infinitely more clear when articulated by one who has already taken the journey. You rock John, thanks for your valuable time and action steps.

  2. Austin Peek on 10/21/2017 at 2:28 PM

    Congrats Soren. This is your biggest interview until you have me on 😉.

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