Connect with me
Connect with me

Tom Schwab: You already know what your product is, now call a customer, get started today.

Tom Schwab, founder of Interview Valet, www.interviewvalet.com
Tom Schwab is the founder of InterviewValet.com (started in 2014), a concierge service for getting business owners, entrepreneurs and any one with a message, get featured on leading podcasts.
How the 2008 financial crisis and a book “Inbound Marketing” changed Tom’s perspective on marketing and his life trajectory, the creation of his first online product, his book PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy and eventually the leading service to get guests featured on podcasts Interview Valet.

What you will learn

  • Why Tom considers self-employment as safer than employment.
  • How podcast guesting can provide businesses and influencers markedly more leads than conventional paid marketing.
  • Why a dedicated landing page is a key to converting podcast listeners.
  • How Interview Valet is generating an income.
  • How Tom, from selling “online course” guesting podcast, used customer feedback to identify Interview Valet as his new business.
  • How spotting the “idea” crystallized over time and not a “light bulb” moment.
  • How Tom only created the minimum viable product, contact the customers and launched. Waiting for the website, lead pages etc is finished is “procrastination”.
  • How long it took Tom to be cash positive with his first online course.
  • The importance of ensuring customer success.
  • Aligning marketing and operations to ensure continuous growth.
  • Measuring success in the early days is not cash but points of momentum that leads to success. It’s important to celebrate success frequently even customer wins, feedback etc.

 

 

 

Resources

Get your Free eBook from Tom on here

Book by Brian Halligan & Dharmesh Shah – Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

 

Episode with Derek Lundsten “be obsessive about work & connecting with your customers”.

 

Connect with Tom Schwab

Tom on Twitter

Tom on LinkedIn

Web – Interview Valet

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